The links inside your site are the ones you control
Internal links are the part of site structure that is entirely yours. No outreach, no negotiation, nobody to ask. They are also the part most sites never touch after publishing.
What is an orphan page and why does it matter?
An orphan page is one that nothing on your site links to. It exists, it may be in your sitemap, and a crawler has little reason to reach it and no signal about how it relates to anything else you publish.
Sites accumulate these quietly. Every article published without linking to anything, and without anything linking back to it, is one more page carrying its own weight alone. After two years of publishing you have a blog where the only path to most posts is the archive page.
What does the linking pass do?
It reads what you have published, finds the pages nothing points at, and adds links between pages that are genuinely about related things.
- Orphan detection
- Which published pages have no internal links pointing to them, listed so you can see the scale of it.
- Broken internal links
- Links to pages that have moved or no longer exist, which accumulate silently every time a slug changes.
- Links added on relevance
- Pages are matched on what they are actually about rather than on exact keyword matches, so the links read as a writer would have placed them.
- New articles link out at publish time
- Rather than being published bare and linked later, which is the step that never happens.
The free scan shows how many internal links your pages actually carry.
Run the free scanWhat this is not
This is not link building. It does not arrange links from other sites, and it will not, because the practices that produce those are what Google's link spam policy names.
It does not rewrite your pages. Links are added, prose is not restructured around them.
It needs published pages to work with. A site with four articles has little to link between.
Linking passes, audits and published articles, from thirty five dollars a month.
Run the free scanQuestions worth asking first
Is internal linking the same as link building?
No. Google's guidance on link schemes is about links between different sites. Linking your own pages to each other is how a site tells search engines what it is about and spreads authority to deeper pages. It is structure, and it is entirely within your control.
How many internal links should a page have?
There is no magic number. A page with none is a problem because nothing points at it and it points at nothing. Beyond three or four relevant links, adding more for the sake of a count stops helping.
Will it change my existing articles?
It adds links within them. It does not rewrite the text around those links, and changes are reviewable before they go live.