Fifteen languages, written rather than translated
A translated page and a page written in the language are not the same thing. The translation carries the phrasing of the original, including the phrases people search in English and nobody searches in Portuguese.
Why does translated content rank badly?
Because search is phrasing, and translation preserves meaning while discarding phrasing. An English article about cheap flights translated into French becomes an article about vols pas chers, which is correct and is not necessarily what French travellers type.
The second problem is structural. Translated pages frequently ship without correct hreflang, so search engines treat the versions as duplicates or serve the wrong one, and the work that went into the translation is spent on a page nobody in that market sees.
How does this work?
Each language version is written in that language from the same brief, rather than passed through a translator from an English original. The structural parts are handled at publish time.
- Fifteen languages
- Including Arabic, Chinese, Czech, Hindi, Japanese, Korean and Vietnamese, with right-to-left handled properly where it applies.
- Written natively, not translated
- The phrasing comes from how people search in that language, which is the whole reason to publish in it.
- hreflang between versions
- So search engines know the pages are alternates of each other rather than duplicates competing with each other.
- Structured data on every version
- Not just the English one, which is the common failure when translation is bolted on afterwards.
- Publishes to the same CMS
- Each version goes to your site through the same connection, so there is no separate export and import per language.
Check what a search engine sees on your current pages, free and without an account.
Run the free scanWhat it does not do
It does not make a market viable on its own. Publishing in Korean does not help if nothing about your business serves Korean customers.
It does not localise your product, your pricing or your support. Content in a language you cannot support in is a way to generate enquiries you have to turn down.
Fifteen languages is the current list, not every language.
Fifteen languages, published to your own site, from thirty five dollars a month.
Run the free scanQuestions worth asking first
Which languages are supported?
English, French, Spanish, German, Italian, Portuguese, Turkish, Russian, Arabic, Czech, Hindi, Korean, Vietnamese, Japanese and Chinese.
Is this machine translation?
No. Each version is written in the target language from the same brief, which produces different phrasing than translating an English article would. The difference matters because search is phrasing.
Do I need a separate site per language?
No. Versions can live on the same site under their own paths, with hreflang linking them. A separate site or subdomain per language also works if that is how yours is already built.