Your Hindi keyword list does not look like your English one translated
It is not written in the same script as often as you would expect, it does not use the words a translator would choose, and the pages competing for it are far fewer. Translating your English site into Hindi produces pages that read correctly and rank for nothing.
Three things that break the translation approach
People type Hindi in Roman script. Phones default to Roman keyboards and most users type faster that way, so a large share of Hindi-intent search is transliterated rather than written in Devanagari. A keyword list in pure Devanagari misses it, and so does a list in pure English.
Hinglish is its own register, not a halfway house. Code-switched Hindi and English is how a great many people actually search, particularly for informational and shopping queries, while higher-intent commercial queries skew back towards native-language content. These are different pages, not one page translated.
And the supply is thin. The IAMAI-Kantar Internet in India report found 98% of internet users access Indic-language content, with 57% of urban users preferring regional-language content over English, while the amount of well-made Hindi content for most business topics remains a fraction of the English equivalent. That asymmetry is the opportunity.
What researching in the language rather than translating gives you
The keyword list comes from what people type, in whichever script they type it, rather than from a dictionary.
- Expansion against Indian results
- Google's own autocomplete, related searches and People Also Ask, read as they stand in India. Transliterated and Hinglish phrasings come back because that is what the autocomplete returns.
- Articles written in Hindi, not converted into it
- Each draft is written against its own research. A translated article targets the phrase a translator chose, which is frequently not the phrase anyone searches.
- Hindi and English sites on one account
- Language is a property of the site, and several sites share the account and the plan, so running both costs one subscription.
- An audit that checks the pairing
- On a bilingual site hreflang is what tells search engines which version serves whom, and it is the thing most often quietly broken. The audit reports it.
- Card, UPI-adjacent rails and bank transfer
- Billing runs through Flutterwave in US dollars. Recurring auto-charge is card only; other methods work for a one-off payment.
Research in the language. A translated keyword list targets phrases nobody types.
Start freeWhat this category charges
Most of it converges on $99 a month, and nothing about the products explains why.
Which language to write which page in
A rule that holds up better than most: informational content earns more in Hinglish and transliterated Hindi, because that is how people phrase a question they are still exploring. Commercial pages, where someone is close to buying, skew towards clearer native-language content, because the reader is now being asked to trust you.
That suggests a structure rather than a translation. The question layer, which is where the volume is, follows how people actually type. The pages that ask for money are written properly in the language the buyer reads.
The mistake to avoid is publishing the same article three times: once in English, once in Devanagari and once in Hinglish. Those compete with each other, and search engines consolidate them into one weak result. One page per question, in the register that question is asked in.
What this will not do
It will not tell you whether your buyers search in Hindi or English. That varies by sector and by whether you sell to businesses or consumers, and you know your customers better than any tool does.
It covers Hindi. India has many languages with the same asymmetry and this does not solve Tamil, Telugu, Bengali or Marathi for you today.
It does not build backlinks, by choice.
It will not rank a new Indian site in a month. Three to six months here as anywhere.
Run the free audit and check your hreflang before adding Hindi.
Start freeQuestions worth asking first
Should I write in Devanagari or Roman script?
Follow the queries rather than a principle. If the autocomplete returns a phrase in Roman script, that is what people type and that is what the page should target. Forcing Devanagari onto a transliterated query targets something nobody searches.
Will Hindi content hurt my English rankings?
Not if the two are paired properly with hreflang and each page exists once. It hurts when the same content exists twice in two languages without that pairing, because then the two versions compete.
Is there less competition in Hindi?
For most business topics, considerably less, which is the whole argument for doing it. Less competition also means less demand per query, so the strategy is breadth across many specific questions rather than a few head terms.